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Your IP: 3.144.20.66
2024-11-21 07:38
» Locating a Buyer
Once you decided about the export then the problem come that whom to export. Finding buyer in export is not an easy task. You can find your buyer through three ways. These are 1- Buying Agents 2- Trade Fairs 3- Internet.
» Buying Agents
You can choose this option to find overseas buyer. The agents are preferable in the following business situation.
* Communication is major problem for most of the traditional exporters.
* Some market like Scandinavia, Spain, etc. cannot be penetrated through except with the help of agents who ensure payment. This is essential in view of the fact that some of the buyers are reliable but tends to delay payments.
* Communication is major problem for most of the traditional exporters.
* Some market like Scandinavia, Spain, etc. cannot be penetrated through except with the help of agents who ensure payment. This is essential in view of the fact that some of the buyers are reliable but tends to delay payments.
Function of Buying Agents
Most agents perform the following function
* Quality Control: - some agents on behalf of the buyer perform this and it becomes a regular feature if the agents are a buying agent with an office in exporter country..
* Ensuring payment: - this is important function, if the buyer is not sending payment through confirmed & irrevocable L/C.
Buying agents can perform many other sundry function like warehousing etc.
* Quality Control: - some agents on behalf of the buyer perform this and it becomes a regular feature if the agents are a buying agent with an office in exporter country..
* Ensuring payment: - this is important function, if the buyer is not sending payment through confirmed & irrevocable L/C.
Buying agents can perform many other sundry function like warehousing etc.
Commission
The rate of commission range from 2 5 to 15 % depending upon the function performed by agents. However, the general industry rate if about 7 %.
Finding Buying Agents
You can find agents through Internet and own embassy abroad or local chamber of commerce.
Del Cadre Agents
Del Cadre Agents receive higher than usual commission when they act Del Cadre. This means that they take the credit risk for the order they obtain and are responsible for making payment to the exporter, if the buyer fails to do so. Del Cadre Agents are normally paid a higher commission than ordinary agents. Del Cadre Agents are not very common, but where they exist they enable exporters to sell with great confidence, particularly in market where it is difficult for them to getting the payment.
» Trade Fairs
A trade fairs offers an exporter the best opportunity to meet potential buyer and display product to them. The following are the keys to successful participation in the fair.
* Be sure that your product is ready for the market and are reliable.
* Have clear objective
* Enter in right trade fair
* Plan and budget in advance
* Promote your exhibit to target visitor before the trade fair
* Have an effective representative on your stand.
* Follow up promptly after the trade fair.
* Exhibit at a trade fair repeatedly, not just once.
* Be sure that your product is ready for the market and are reliable.
* Have clear objective
* Enter in right trade fair
* Plan and budget in advance
* Promote your exhibit to target visitor before the trade fair
* Have an effective representative on your stand.
* Follow up promptly after the trade fair.
* Exhibit at a trade fair repeatedly, not just once.
Deciding to Exhibit
Before deciding to exhibit at a trade fair, ask yourself the following question
* Which are the most important markets for my product?
* Does the product for export meet the requirements of the market?
* Is my production capacity is large enough to meet the order that may result?
*What are my objectives in this market and what problems I might encounter in attempting to achieve them?
* Is participating in trade fair the most advisable means to attain these objectives?
* Is the trade fair under consideration, he most appropriate one to take part in?
* What would be the cost of participating in this trade fair?
Selecting the most appropriate trade fair is one of the keys to exhibiting successfully. to select the most appopreate one, it is important to appreciate the difference in nature and role between trade fairs at home and foreign countries.
* Which are the most important markets for my product?
* Does the product for export meet the requirements of the market?
* Is my production capacity is large enough to meet the order that may result?
*What are my objectives in this market and what problems I might encounter in attempting to achieve them?
* Is participating in trade fair the most advisable means to attain these objectives?
* Is the trade fair under consideration, he most appropriate one to take part in?
* What would be the cost of participating in this trade fair?
Selecting the most appropriate trade fair is one of the keys to exhibiting successfully. to select the most appopreate one, it is important to appreciate the difference in nature and role between trade fairs at home and foreign countries.
Types Of Trade Fairs
* General Fairs
* Specialized fairs
* Consumer fairs/exhibition
* Permanent fairs
* Solo exhibition
* Broachers fairs/ Online fairs
when selecting a trade fair, it is important to check the type of trade visitors. At any fair the trade visitor may be mainly retails that do not import directly. Such fair, which includes both exhibition and importer, would be worth visiting.
* Specialized fairs
* Consumer fairs/exhibition
* Permanent fairs
* Solo exhibition
* Broachers fairs/ Online fairs
when selecting a trade fair, it is important to check the type of trade visitors. At any fair the trade visitor may be mainly retails that do not import directly. Such fair, which includes both exhibition and importer, would be worth visiting.
Preparation To Trade Fairs
The first step in preparing for trade fair is collection information such as Place, date, organizer.
* Space and erected stands available; cost, application deadline
* Local stand staff
* Insurance and security arrangements
* Deadline for arrival of stands an goods
The exporter should collect the information about the market of the country of the trade fair such as
* Product requirements, including specifications, packaging and legal requirements.
* Duties and taxes
* Retail Prices
* Trade Channels
* Import agents and Buyer.
* Space and erected stands available; cost, application deadline
* Local stand staff
* Insurance and security arrangements
* Deadline for arrival of stands an goods
The exporter should collect the information about the market of the country of the trade fair such as
* Product requirements, including specifications, packaging and legal requirements.
* Duties and taxes
* Retail Prices
* Trade Channels
* Import agents and Buyer.
» Internet
You can also find the buyer through Internet. There are lots of export import directories available on the net. You can submit your product and also can post trade leads.